I have known the Lalanne family for a long time. They are one of the most inspirational families I have ever met in my life. If you do a quick Google search on Jack Lalanne you will forever be impressed with everything he has achieved in his life. From basically creating modern fitness and most of the gym equipment you use today to the nutrition supplements, the records and crazy challenges he completed from his adult hood right until his late 80′s and everything in between. His wife Elaine Lalanne is a couple months from 90 herself and lives that same life. She wakes up in the morning goes for a swim, goes to the gym, makes herself breakfast and then runs the Jack Lalanne brand 9-5. Unbelievably impressive for that age. She looks like shes maybe in her 50′s and acts like shes in her 20′s. I am surprised she is not yet a big inspiration for young woman everywhere.
Elaine has welcomed me into their home on my travels in more than one occasion And I have worked with related brands to their family but this was the first time I shot a photograph for the Jack Lalanne Brand as itself. It is a simple shot showing Elaine and their new upcoming Juicer that will be in stores everywhere soon. I posted my favorite from the set because it really shows Elaine’s personality!…. and her muscles!!
We got to test out the new juicer after the shoot and It was awesome I cant wait for it to come out!
I was back up the coast of Central California last month with my good friends at Lala Surfboards. The project this time was to shoot some ad photos to market the “Gemini.” Its the fastest and what is commonly known in the surf community as the most dangerous surfboard. The Gemini (originally a Jeff Alexander patent) takes the characteristics of a jetboat it has two surfaces spaced apart for less resistance and more stability. The design also ends up having a double nose removing the useless part of the nose on this model. That is what scares surfers about riding this board. Jon (Lala Surfboards) actually designed me my own model of the Gemini on this trip too and as a novice surfer I even noticed the speed and control right away. This made me surprised that so many people shy away from the model and made me want to help market it even more because how will any surfer discover how awesome the board is if they’re too scared to try it. For this reason we chose girl models for the portrait part of the shoot to give the impression that if a cute girl isn’t scared of the Gemini why are the big time surfer dudes! hahaha
Here are a snap from the series.
Some of the most fun shoots I have are where I am presented with a new challenge Ive never experienced. This shoot with Model Danielle MacDonald is a perfect example. The project was under water portraits. Most people know I am no stranger to shooting near water. From beaches around the world to pools with controlled lighting, even in the rain. This was the first time I was actually photographing under the water though.
Ill be honest it was a learning curve trying to art direct a shoot without being able to shout directions under water. Its even more challenging when you’re trying to see your shot and adjust your settings through goggles and a giant waterproof case! Once the ream and I got the hang of it the shoot ended up being one of the really entertaining ones from this summer and the end result is definitely something new for me as well. I hope you like them!
Shawn Hook (singer) / Carly Rae Jepsen (singer) / OMI (Singer) / Sarah Hyland (actor, modern family) / Lights (singer)
Here is a couple previews from the series. I will post more as I edit them.
Sarah Hyalnd (modern family) / Gigi Hadid (model) / Jason Derulo (singer)
This was my 6th year back shooting for Much Music at the MMVA’s but this time it was a little different!
Instead of capturing the red carpet arrivals and the main stage for the Much team I started a project with the MMVA producer on a portrait series back stage!
I knew I was on set for the MMVA’s for months but we only got approval for the back stage portrait series last minute. This meant designing building and shipping a set from my studio to Much Music in less than a week! Luckily my friends at CreateOf.ca Helped me not only build the set print the backdrops and ship it to Much but they also assisted me on set so I could get the edits to Much Music in real time!
The portrait series was a big success and it looks like we will be running it again next year even bigger than this one! Huge thanks to the Much Music team and the CreateOf team (Trent Sluiter, Julia Krajewski, Ryan Wheeler) for making this all possible in such short notice!
Here is the write up from much and a behind the scenes shot!
When we were talking about the new Blowgun Album cover and how to shoot it we were looking for a shot that was iconic to LA without it being in your face about it. “What about behind the hollywood sign” got tossed around but every tourist can see the Hollywood sign from behind it. “What if we could get past the security fence” you could have Jon right close to part of the sign with LA skyline in the background. Sounded far fetched when I said it because no one gets past that fence but everyone loved the idea we have ourselves an adventure!!
Since even before I was a photographer I have always had the worst luck in Montreal. From hotels being robbed to car crashes, gear being stolen from music venues, vans broken into, flat tires, cameras shutters locking up its always certain something will go wrong. That’s why its no surprise that over the years Ive tried to avoid Montreal at all costs and even when I book something in Montreal I always try to move it just out side of town because I am forever worried something will go wrong again.
However This trip I couldn’t turn down. One of the casting companies I have been doing an ad campaign for wanted us to go down to the UFC training gym in Montreal “TriStar” and photograph the up and coming UFC fighter “Ragin” Kajan Johnson training in the octagon. There is no way anyone could turn that down and how would you find a more fitting location than that training facility??
I’m glad to say that this shoot may have broken the bad luck track Ive had in Montreal because the only thing to go wrong was having a hard time finding the gym. It is pretty hidden being unmarked in a series of apartment complexes just off the highway.
The shoot was fun It was amazing to meet and talk with some of the UFC guys I really don’t follow the sport but I have always had a lot of respect for them. Even more now that I have had the chance to talk to them.
Here is an outtake from the shoot.
I got a cool chance to be in a doorless helicopter flying over Hollywood, Santa Monica, Venice and Downtown during my last trip to LA! I had to film B-roll of Iconic LA landmarks for a casting company. What made the shoot even cooler is that Our chopper pilot was actor Lorenzo Lamas from Renegade! Turns out the actor just loves helicopters so he does it on the side.
Not much to say about the whole shoot itself I have been in helicopters in the past but never ones where you are harnessed in and can lean out with cameras so that was a neat experience! I shot a couple stills from behind the scenes of filming I will add in to here!
One of the most fun B-Roll shoots Ive done in a while!
From December 28 – January 17th I was working across California, Nevada and Arizona. Chances are if you follow my work you’ve seen the commercial and editorial shots I did.
What you didn’t see is the shots I took on my days off. If you are interested in seeing where I wandered off to between driving and being on set here is a hand full of shots to show you! Everywhere from San Diego to Malibu, The Mohave Dessert, Vegas, The Grand Canyon and everything in between.
The photos do no justice to how cool it was to actually be those places! Enjoy.